Houston webmaster work involves a broad range technologies and skill sets. Overall being a webmaster means you are the goto person for anything a website may need so far as keeping things updated, adding new functions, optimizing the site to perform at its best. This is important since the faster a site is fetched from the server, the better for the end users experience. Great site performance can also have an impact on search engine rankings. A slow loading site might cause visitors to “bounce” or leave the website for a better performing one. A webmaster may also get involved in the strategy of the site and consider the content, and perform research into relevant search terms. A webmaster should also be concerned with the use of proper HTML tags, meta tags etc. In addition, there are also microdata formats to consider which can help a site better explain its content to search engines. So for example you have some elements nested inside of these tags:
, using microdata such as the formats provided by Schema.org. You are telling the search engine that this content is a navigation element. Hence they will handle it as such, and when they find elements like:
they will know that this is the “meat” of the page.
In my daily work typically clients of SSD, This may include SEO friendly best practices including but in no way limited to:
- Strategic URL, titles, and Meta tag creation
- HTML5 markup coding using micro data
- Coding or creating webpages.
- Code Clean-up or optimization to improve page speed and thus, user experience
- Managing robots.txt file
- Updating and creating sitemaps or sitemap generators and XML files
- Find errors in the code and remedy
- Dealing with Web server and web host issues such server outages, server error codes.
- creating redirection for missing pages
- Cron Jobs
- Onsite blog setup and maintenance
- Link maintenance and log files
- email accounts and setup
- Creation of pop up ads and banners
- Creation of landing pages
- Form creation and setup,
- Form validation
- Script maintenance
- Adding Links and Menus as needed
- Article posting and Archives
- Managing Google Webmaster tools
- server file cleanup and maintenance
- server backups
This is a fairly good list of a Webmasters possible duties. Since I work on a large number of different sites and server platforms it can vary.
One of my newest endeavors is gaining access to a clients Amazon S3 account. I believe its a Red Hat linux box. Its been one of my most challenging Houston webmaster setup jobs yet. Acting as an outside webmaster can be difficult at times. Gaining access to the server can be a chore depending on the IT department and level of security the have. Ikind of understand really. No one wants to deal with a broken site.