Logo Design

I often get approached for logo design projects. My approach is to keep the logo design sim­ple.   A logo is in essence a sym­bol or icon to rep­re­sent the idea of an entity.

As the designer it is often a chal­lenge to cre­ate a sym­bol or icon that will por­tray a brand idea.    One of my most recent projects  involves the use of a dia­mond.   At first I wasn’t so sure that a dia­mond would make sense for the com­pa­nies ideals and mis­sion.   But after con­sid­er­a­tion and research it became appar­ent that the dia­mond did con­vey the ideas that the com­pany was after.    The chal­lenge then became to explore the way the dia­mond could be styl­ized and applied with a com­pli­men­tary  font choice.   I came to a num­ber of good pos­si­ble choices.

Keep­ing it sim­ple usu­ally means that the design looks good in black, so it is often Flat.

I like to keep it sim­ple for sev­eral good rea­sons.   First of all a logo will often have a num­ber of prac­ti­cal uses.   Com­pa­nies or brands will have a mul­ti­tude of media that they can apply their logos onto includ­ing:   Printed and dig­i­tal ban­ners,  cloth­ing,  sig­nage,  sta­tion­ary, fold­ers, stick­ers.  the list is end­less.   A sim­ple logo can be trans­lated onto more media effi­ciently.   If it already works as a one color con­cept, then it “should” trans­late eas­ily to other medi­ums effe­tively.  In con­trast a busy logo design runs the pos­si­bil­ity of being hard to adapt to a vari­ety of media.  I am sure it is pos­si­ble to use a com­plex logo, but it may be harder to imple­ment, pos­si­bly much more dif­fi­cult.  Time is valu­able for both the designer and the client.

Your logo project deserves the best pos­si­ble solu­tion.   Think about what your orga­ni­za­tion does and con­sider how it might trans­late visu­ally.   Any con­cepts you may come up with can be explored to some degree.

Cheers





About the author

 Logo Design I’ve started design­ing web­sites while at Uni­ver­sity of Hous­ton dur­ing my first Pho­to­shop 3.1 expe­ri­ence in 1996 on a Mac­in­tosh com­puter. I built my own com­put­ers (Win­dows PCs) with the help of a friend and have been dig­i­tally involved ever since. I am both Win­dows and PC lit­er­ate but grav­i­tate toward OSX. I’ve grad­u­ally got­ten back to my roots as a tac­tile artist / designer by work­ing more with tra­di­tional medi­ums like draw­ing, paint­ing, and mixed media.

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