graphic design houston tx — Identity

Its been awhile since I have pro­duced much in the realm of true graphic design.  Lately I have been doing much SEO work.  But I digress.  Tak­ing a com­pany  from hav­ing  no visual iden­tity to hav­ing a com­plete iden­tity solu­tion can be quite a feat.   In fact the last time I did this.  The project took the bet­ter part of a year.   I learned quite a bit about the time require­ments involved and can base future project esti­ma­tions a bit more appropriately.

The com­pany for whom I pro­duced the graphic design Hous­ton TX,  but also have offices around the coun­try.  They are  envi­ron­men­tal reme­di­a­tion  spe­cial­ist whom were work­ing on the Hous­ton Expan­sion of the Rail sys­tem among other things .  At the time they were using self printed busi­ness cards that were not quite suit­ing them.  They needed a bet­ter visual iden­tity to help them look more pro­fes­sional and stand out among their competition.

My wife and I teamed up to cre­ate a solu­tions for them that included  online and offline media.   This encom­passed Trade Show visu­als,   logo con­cept and design, brochures, pocket fold­ers, sta­tion­ary, pho­tog­ra­phy, web­site design and a brand hand­book.   It was prob­a­bly the most com­plete project I ever worked on and it has been a suc­cess.   The entire cam­paign is very uni­form, mod­ern,  and  basi­cally made them very happy.   I feel great about it too.  To be hon­est I could keep work­ing on the project end­lessly cre­at­ing new solu­tions.   The brand guide­book allows that they will have a design sys­tem now if they choose to uti­lize another designer.   The para­me­ters are there so that a design con­cept can be dupli­cated effectively.



About the author

 graphic design houston tx   Identity I’ve started design­ing web­sites while at Uni­ver­sity of Hous­ton dur­ing my first Pho­to­shop 3.1 expe­ri­ence in 1996 on a Mac­in­tosh com­puter. I built my own com­put­ers (Win­dows PCs) with the help of a friend and have been dig­i­tally involved ever since. I am both Win­dows and PC lit­er­ate but grav­i­tate toward OSX. I’ve grad­u­ally got­ten back to my roots as a tac­tile artist / designer by work­ing more with tra­di­tional medi­ums like draw­ing, paint­ing, and mixed media.

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